Strategic/Turnaround
Planning –
Restructured operations of
under-performing broadcast stations in major markets increasing audience
size to drive higher advertising rates.
Budgeting
& Expense Control –
Planned and administered up
to $1.5M annual budgets for media outlet programming, marketing, and
research departments. Saved thousands annually through department
consolidations and move to in-house research.
Contract Negotiation –
Employment
agreements with major on-air talent; vendor contracts with service and
merchandise suppliers.
Management,
Motivation & Coaching –
Numerous personal
development success stories; former employees refer to me as their “best
boss ever,” and still call for career advice.
Presentation Skills –
Excellent
written and verbal: comfortable at the keyboard or in front of an
audience of any size.
Marketing
Concepts & Production –
Radio, TV, Outdoor,
Print, Direct, and Web campaigns.
Writing
–
Sacramento Ad Club and North Carolina
Broadcasters Assn award-winning creative copy. Also clear, concise
instructional & documentary.
Research
–
Project development & analysis: focus groups,
perceptual, product testing, quantitative.
Computer Hardware/Software –
Technically
inclined and proficient in Microsoft general business applications and
media industry-specific programs.
Online/Website/Streaming
–
Created and supervised web/interactive
department, delivering 2,000,000+ page views monthly; exponentially
increased online streaming stats.
Customer
Service –
Seized opportunities to turn concerned
customers into company fans, and did it!
Training/Education –
• Bachelor of
Arts, Speech/Communications, Lewis University, Lockport IL
• Clifton StrengthsFinder Discovery &
Development
(top 5 signature
themes: Ideation, Maximizer, Responsibility, Strategic, Achiever)
• Westinghouse Corporate: Managing A
Diverse Workforce
• Wilson Learning: Social Styles
• Bovo-Tighe
For Business: Accelerating Personal Accountability